Client: Pūre

Category: Concept, design, photos

Pūre sauces are made from real fruit for a tasty and authentic addition to your festive mood! Instead of hiding the product, the playful label highlights its vibrant, sunny colours. The illustrations show diverse ways of use, while the photo indicates the ingredients.

With the brand’s signature sincerity, the catalogue photos show juicy fruits and vegetables, which stir the taste buds. A clean visual composition clearly shows the product range and ingredients, and the white spaces help the design to “breathe”.