Category: Packaging design
The Kamēlija brand products are made according to old recipes ever since they were prepared by Kamēlija's pharmacists for each client individually. Even today, these products are carefully hand-crafted.
The packaging design emits a romantic Art Nouveau vibe, since the pharmacy is located in the historical centre of Riga, surrounded by architecture of the same style. The labels show a thematic floral design, created at the end of 19th century by one of the most brilliant artists of the time, William Morris (1834-1896), at the rise of the applied decorative art movement. The delicate pastels, highlighted by the dark packaging, create a romantic, light design.