Graphic identity and mascot for game development company BTC Studios.

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Bitzee is BTC Studios' mascot and the star of its company logo. We created a fun and colorful graphic identity and a mascot that embodies BTC Studios' devotion to and ambition in the gaming industry. The company is set to deliver the highest quality mobile and console games for all ages. We developed the mascots likable and laid back personality with facial expressions, while the color scheme used in visuals easily attracts attention. We also created guidelines to maximize a successful and proper use of the logo and mascot.